About Card Expert
Card Expert provides information about credit cards, debit cards and other financial services.
About American Express
American Express, sometimes known as "Amex", is a diversified global financial services company, headquartered in New York City. The company is best known for its credit card, charge card and traveler's cheque businesses.
In 2007, BusinessWeek and Interbrand ranked American Express as the 14th most valuable brand in the world, estimating the brand to be worth US$20.87 billion.
American Express was founded in 1850, in Buffalo, New York, as a joint stock corporation that was a merger of the express mail companies owned by Henry Wells (Wells & Company), William Fargo (Livingston, Fargo & Company), and John Butterfield (Butterfield, Wasson & Company), as an express business.
American Express executives discussed the possibility of launching a travel charge card as early as 1946, but it was not until Diners Club launched their own card in March 1950 that American Express began to consider seriously the possibility. At the end of 1957, American Express CEO Ralph Reed decided to get into the card business, and by the launch date of October 1, 1958 public interest had become so significant that they actually issued 250,000 cards prior to the official launch date. The card was launched with an annual fee of $6, $1 higher than Diners Club, to be seen as a premium product. The first cards were paper, with the account number and cardmember's name typed. It was not until 1959 that American Express began issuing embossed ISO 7810 plastic cards, an industry first.
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